Multi-channel e-commerce · TikTok Shop · Amazon · Temu
AI agents that run the busywork of multi-channel e-commerce
Product research, competitor tracking, daily reporting, listings, ads, videos and comments — the
procedural work that today scales only by hiring. Merchant Agent turns each of those into a role an
agent holds, working the seller centers directly, in the seller's own browser.
Each one is a standing role with its own tools, skills and memory — not a prompt someone retypes. They
run on a schedule and escalate to a person when judgement is required.
Scenario 01
Which product should we sell next?
Collects TikTok and Temu best-seller leaderboards daily, in the seller's own Chrome
Tracks price, GMV, daily sales, creators, videos and commission per product
Flags follow-sell fit and IP risk before anyone spends on stock
One click copies a winner into My products; the rival shop goes to Competitors
Scenario 02
A rival cut its price overnight. Did we notice?
By hand, a dozen rival listings get checked a few times a week — price cuts are noticed days late, after the sales are already lost.
Visits chosen rival shops every day in an isolated browser profile
Logs price changes, promotions, new SKUs and review swings
Spots their best-performing videos and creators
Suggests a response: match price, bundle, or push our own video
Scenario 03
An 11-page report, ready at 4 a.m.
Built from seven seller-center pages: orders, finance, returns, reviews, shop health, analytics and ads.
Profit per SKU after shipping, fees, ads and cost of goods — losers in red
Refunds with time left to act, and new 1–3 star reviews
Shop health score and violations, with a warning before the score drops
Today's to-dos: must-fix items in red, suggestions in green
Scenario 04
Videos and comments, from an iPhone
Publishing agents post product videos to TikTok and Instagram from a phone, as a person would
Replies answer buying questions using facts from My products, so nothing is invented
Works the first hour after posting: pin good comments, reply fast, start a discussion
Every reply is drafted for the seller to approve in a batch; complaints and refunds go to a person
TikTok and Instagram engagement agents are built; live-account pilots are next.
Competition
Why not just use Claude or Codex?
Models like Claude are the engine. Merchant Agent is the workbench sellers actually use.
General AI agents today
Merchant Agent
Every task is a back-and-forth chat, and the right window is hard to find
Tasks run as scheduled workflows; results land in the Inbox and Dashboard
Sessions are grouped by conversation, not by agent
Each agent has one home: its tasks, history and output together
Sessions don't map to the roles a store actually has
Agents mirror real roles: daily reporter, ads optimizer, notifier
A chat window can't show the many signals an e-commerce call needs
Screens built for e-commerce: shops, SKUs, ads, profit and to-dos side by side
Product
Built for how multi-shop sellers actually work
Browser control. Many seller-center tasks have no API at all. The agent works the web pages directly, inside sessions that are already signed in.
IP and profile isolation. Shops sharing a device or IP risk being linked. Each shop runs in its own browser profile and IP.
Posting from a phone. Videos and comments go out from an iPhone, the way sellers already do it.
Roles accumulate. Every correction becomes a new version of that role, so the asset compounds per store instead of resetting each session.
Automation
The morning routine finishes before anyone sits down
Agents are chained into workflows that run on a schedule: pull the data, write the report, post it
to the warehouse group — done. Risky steps wait for approval, and anything that fails lands in the
Inbox with its context instead of disappearing.
The Merchant Agent Hub lets a seller install a role that already works for someone else, rather
than building every agent from scratch.
Shops
Every store, one place
All stores on all platforms, with each agent scoped to what it may touch.
My products
One catalog
Published in each platform's own format.
Dashboard
Real profit per SKU
After shipping, fees and ads — not gross revenue.
Inbox
The human queue
Refunds, bad reviews, failed labels and approvals as to-dos.
Research
Daily best-sellers
TikTok and Temu leaderboards, with IP risk flagged.
Competitors
Rival tracking
Listings and prices watched automatically.
Videos
Short video without an editor
Scripts, voiceover, subtitles and finished cuts.
Chats
Ask in plain words
"Why did ROI drop yesterday?" — answered from the store's own data.
My Agents
Role-based agents
Daily reporter, ads optimizer, notifier, and the rest.
Workflows
Scheduled runs
Chained agents that finish on their own.
Agent Hub
Ready-made roles
Install agents and workflows in one click.
Mobile
From your phone
Check results, give feedback, send product videos.
Traction
Merchants are already running on it
5 stores in the pilot, onboarded directly by us.
240 hours saved per merchant each week.
Live on our own family's stores since 2026 — we are the first user, every day.
“Free hands and cut 90% cost on operations, made us focus on product iterations.”
— pilot merchant
Market
~11M stores to serve
US marketplaces are run by sellers in China and the US: ~1.65M active Amazon sellers, 215K+ on
TikTok Shop and growing 25% a year, ~300K Temu vendors. Counting roughly five stores per seller
puts the serviceable base near 11 million stores.
Sources: Marketplace Pulse (Jan 2026), Modern Retail (May 2026), Chinesellers (Nov 2024).
Stores per seller and price per store are our own assumptions, not observed figures.
Seeing it
The honest version of this is a screen share
Slides flatten the part that matters. What is worth looking at is the running operation: the agents
that went out this morning, the runs that finished, and the ones sitting in the queue because they
needed a person. We would rather show that than describe it.